Local Search Marketing Services
The number of searches with local intent is increasing rapidly. As you have probably noticed, Google, Yahoo and Bing now have a section for their local search results and those are above the organic results, proving how important it is to be ranked in those local results. Just as the search engines have an algorithm for organic results, they also have an algorithm for their local results. If your business is not showing up in the local results, you are missing out on some very valuable traffic. With our local search marketing services, we are attune to the factors that influence the results and create customized campaigns for our clients that include a variety of tactics, both onsite and off-site, that will better their local search visibility and rankings.
Local Keyword Research
Before we begin your local search campaign, we must determine which geo-local keywords should be targeted for your business. We can conduct a detailed keyword analysis, discovering which geo-local keywords need to be targeted in order to attract better traffic to your site and to your location. We provide our findings to you and incorporate those keyword phrases into your local search campaign.
Onsite Analysis and Optimization
Ensuring that your website is properly optimized for local search is crucial. Our SEO specialists will review individual pages of your site and provide an analysis which includes a review of your title tags, SEO friendly URLs, anchor text, header tags and much more. Our goal is to optimize these pages with your geo-local keywords and information, increasing appeal to both your visitors and to the search engines. To learn more about optimizing your site for local search call us for a free analysis of your website.
Local Search Citation Prospecting and Submission
Our process is not a one size fits all approach. At Peer365, we create a customized campaign, seeking the best citation opportunities that are most likely impact your local rankings. After ensuring that you are listed with Google, Yahoo and Bing, we then proceed to local listing sites like Yelp, Best of the Web Local and CitySearch. Further, we will submit your business to local directories like Yellow Pages Online, Localeze and InfoUSA. If applicable, we can use coupon sites to promote your latest offers and promotions, enticing your potential customers to visit your business today.
Promotion and Online Community Involvement
At Peer365, we explore all avenues to promote your local business. Our local search efforts include additional website marketing services such as comment and community marketing, press release distribution and social media. There are countless opportunities for engagement in your online local community and we know how to fully cultivate those to increase your local search presence and rankings.
Give us a call to discuss our local search strategies or complete our request more information form today!
